In the chronicles of advertising, there are a rare few that create either a jingle or an icon that is truly memorable. And since advertisers don't write jingles anymore, that just leaves icons. Case in point: the Geico Gecko. Love this little dude. Commercials with the Gecko make me laugh.
He ranks right up there with the 'Noid from the Domino's Pizza ads in the late 80s and early 90s.
Lately, however, Geico has decided to go with has-been stars and cavemen. The commercials with Charo, Little Richard, the Movie Voiceover Dude, and Peter Graves were interesting once, but now they're just dull and overplayed. Still, these are bearable in comparison to the ads featuring cavemen. Those ads are just flat out stupid and a waste of ad dollars and air time.
But you be the judge. Which would you rather?
The Gecko (see above) or Charo?
The Gecko (see above) or the Caveman?
I vote for the Gecko. Bring Back the Gecko! Bring Back the Gecko! Bring Back the Gecko....
(Okay, seriously, I need to go to bed earlier. And, I should probably think about getting a life. Still... Bring Back the Gecko....)