Sunday, April 29, 2007
You know Hallmark Cards, right? When You Care Enough to Send the Very Best?? The folks who've brought us Valentine's Day and National Adminstrative Professionals Day and Belly-Button Lint Collection Day in all its commercial, card-saturated glory? Well, I was on their site today looking for an appropriate e-Card to send my sister for her birthday, since I couldn't find an appropriate print card. (It has to be a fine balance of sentiment and humor. None of that schmarmy, sacchriny stuff for us, folks. And nothing too toilet. This year's selection of cards at the store were disappointing. Crass and crude, to be precise. Only funny as you read them, but then immediately followed by an "Oh my gosh. I can't send that.")
While I was on the U.S. site, I noticed a link for Hallmark UK and figured I'd poke around, since American sentiment and humor can be quite different from British sentiment and humor.
This is what the Hallmark (U.S.) site looks like. You'll notice the navbar on the left that let's you select from a variety of cards.
The one category that is so American is the "Support Our Troops" card selection. Nothing wrong with that. Just sayin'.... Sort of. I'm about to set up a compare and contrast here.
On the other side of the pond is the Hallmark UK site. It looks like this.
Again, you'll notice on the left a navbar that provides a selection of e-card options. But here's where the U.K. site and the U.S. site are so very different.
Only anywhere but the U.S. would you be able to find a card that congratulates and encourages your closest friends and family members in their efforts to quit smoking!
And this is why I love the Brits! We suppose ourselves to be too polite for such things over here. Over here, we talk behind people's backs.
"Did you notice that Nicole is giving up smoking?"
"Yes. Isn't it wonderful? I mean, it's just such a disgusting habit. Of course, don't get me wrong. It's her right to smoke, but still...."
Over there, they just come right out with it.
"Oy, matey! 'Bout time ya gave up that bloody, stinkin' 'abit. 'Ere, 'ave a pint!"